American Shooters

American Shooters

American Shooters

Ernie Beckwith

Ernie Beckwith

My first encounter with American Shooters was in the summer of 2004 when a group of about 70 of us went there for a corporate event.  Although I had a good time, I remember not being very impressed with the staff and the overall customer experience.  Because of this, I did not return to the store for 5 years.  My second time there was about a year ago when I went in to look for a specific holster.  Not only did I find exactly what I was looking for, but I was treated a heck of a lot better than I was on my first visit.  Little did I know that in 2008, American Shooters was bought out and immediately started making the right kind of changes.

In my lifetime I’ve been to a number of gun stores and shooting ranges.  However, after the recently implemented changes, this one is at the top of the list when it comes to product selection, facility, and customer service.  What we intended to be a 30 minute “in and out” for a few photos a maybe some video turned into almost 5 hours of 1 on 1 time with Ernie Beckwith, Director of Education for American Shooters.

Mr. Beckwith gave us a complete tour of the facility and made numerous stops along the way to introduce us to people as well as discuss several of the products they carry and how those products stack up against the competition.  He also gave us a great overview of the history of American Shooters as well as the American Heroes Challenge which we wrote about late last year.  Be sure to watch the video at the end of this write up where Ernie covers the basics for you.

Front Counter of the Retail Shop

Front Counter of the Retail Shop

The retail side of things features an impressive selection of quality firearms and accessories.  Their goal here is to not only stock the right guns but also to stock whatever accessory you might want for your new purchase.  Remember the holster I mentioned previously?  I’ve looked for that holster in no less than 8 gun stores in 3 different states as well as multiple gun shows in 2 states.  Although nobody had one, most were willing to order it for me but if you’re like me, you want to see it, touch it, and then take it home that day. Nobody likes to wait.  This brings me to the next example of outstanding customer service, the Alterations Department.  Being able to find whatever clothing you need to suit your tactical needs is one thing, finding a place to make your new jacket fit comfortably around your level 4 body armor is another.  Besides, the Asian ladies around the corner on Spring Mountain are likely to give you a strange look if you walk in with a bullet proof vest. ;)

Tactical Rifles

Tactical Rifles

Gun safes, boots, eyewear, range bags, hard cases, and a large selection of tactical weapons are just the beginning.  Need a SureFire light for that new Daniel Defense upper you just bought?  No problem.  Magazines, ammo, scope mounts…..It’s all here.

Pistol & Rifle Range observation

Pistol & Rifle Range observation

25 Yard Pistol Range

25 Yard Pistol Range

Let’s move on to the shooting ranges.  They have three ranges here but at the current time, only two are available to the general public.  The pistol range features 14 positions at 25 yards each while the rifle range has 9 shooting lanes at 50 yards with the ability to turn the 3rd range into 3 more lanes.  These 3 ranges have been MASSIVELY overhauled under the new ownership.  They have state of the art air filtration systems and target systems that have the ability to be programmed by computers to move targets forward, backward, and even turn them sideways.  If you are a security company with shooting qualifications, this system can be custom tuned to run your officers through the qualifications based on your specific wants/needs.  Another great benefit to this indoor range is the ability to bring your own ammunition rather than being forced to buy ammo directly from the range.

AIS Prism Shooting Simulator

AIS Prism Shooting Simulator

The 3rd range is a 50 yard 3 lane range which incorporates an AIS Prism Firearms Simulator.  What does that mean?  Well, in layman terms it means they project movies on the wall and you can fire live ammo at it which is tracked by laser.  It beats the hell out of Duck Hunt AND you get to use real guns.  Right now this range is limited to Law Enforcement for training and so forth but there are plans to open it to the public in the near future.

While we were sitting in the control room learning about this range from Ernie, we started discussing the gun rental counter which has a selection that mirrors what is available for sale in the retail store.  Pretty much any gun they sell there, you can try before you buy.  Of course, they also have full auto “machine guns” that you can rent as well.  This got us talking about shooting full auto at which point Mr Pheer says he’d really like it if they had an HK UMP45 but there’s not one on the wall. “No problem” says Ernie, “I’ve got one in back, let’s set you up.”  A few minutes later Ernie returned with the very gun and a couple hundred rounds of ammo.

HK UMP45

HK UMP45

Mr Pheer and Ernie load the UMP45's magazines

Mr Pheer and Ernie load the UMP45’s magazines

Now here’s the best part.  Rather than taking us to the rifle or pistol range, Ernie fires up the AIS Prism system and takes us inside.  Mr Pheer and I are both pretty stoked at this point.  Not only because we got a sneak peek at the range but now we get to shoot in it.  We started off by shooting stationary targets then moved to a bouncing ball so that we could practice following moving targets.  From there we switched to a 2 round burst as the video took us through a real life simulation involving surround sound, flashing lights, bad guys, hostages, and police…One of which Mr Pheer put a bullet in.  Shame on him. ;)  Towards the end of this simulation we switched over to full auto.  After all this was said and done, we were taken into the rifle range and given more ammo for the UMP45 as well as some time to shoot some of our own guns we had brought.

Red & Blue lights flash as Mr Pheer goes through the excercise

Red & Blue lights flash as Mr Pheer goes through the excercise

AIS Prism Control Room



Midnight Madness

Midnight Madness

Now I know that I’ve mentioned the uniform shop and Law Enforcement but don’t let that fool you.  This place is very much family friendly so feel free to bring the significant other and the kids.  They have several classes available from Concealed Carry to tactical training that the average Joe can attend.  American Shooters also offers shooting events on a regular basis.  Tuesday night is Midnight Madness which is a USPSA/IPCS Match.

From the extremely friendly and helpful staff to the well stocked retail shop and the ability to try before you buy, American Shooters has everything for the Law Enforcement professional and the average shooter alike.

Hours

Monday – Saturday:
Sunday:

9:00 am – 7:00 pm
10:00 am – 6:00 pm

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7 Responses to American Shooters

  1. Buzz B Berkeley February 12, 2010 at 8:03 pm #

    Hey Guys... Great Site! Now I have something else to do in Las Vegas! I'll be seeing you for sure... next week! ... and I'll be promoting your stores to my subscribers too.

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  2. JFComfort May 12, 2010 at 9:32 pm #

    I want that rifle by Chuck Mawhinney you guys have on the wall!

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  3. SCJeffro May 25, 2010 at 9:14 pm #

    I went by American Shooters (Las Vegas) today, it seems like every time I am in Vegas it is on a day that their Henderson location is closed, bad timing I guess...

    Anyway the store was really nice, they had a good selection of products on hand there! When I was there, there were only a few customers milling around. The lady in the uniforms section was nice and greeted me and asked if she could help me, but the gun guys were all kind of standoffish and wouldn't really give me the time of day. I asked to see a couple rifles and they kind of made me feel like I was being a real bother... :-(

    I was disappointed, because it is a really nice store! It reminded me a lot of The Gun Store (By the way I was treated when I was in there) Maybe they are just jaded because they get a lot of tourists? or Maybe I just caught them on a bad day or something...

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    • ashfordjt August 30, 2010 at 3:13 am #

      Same here Jeffro, We went there around 9 am when they opened the range and waited in the shooting range area for an hour to see their internal sign that said new summer hours "10 am". We felt like we didnt belong there and were also being a burden or just ignored. Once the store finally opened we were greeted by a young man who was really helpful. Needs to teach the range guys a thing or two....

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  4. Ready4Zombies July 2, 2010 at 9:36 pm #

    Most gunstores in Las Vegas are a Joke! Ive been buying Guns here in Town since 1993.Bills Buy and Sell had really good prices when they were open,but Bill was kind of a dick.Depending on what day you caught him.Citadel is a nice store with Good Customer Service.John and Amber are good people and have always treated me right.American Shooters is a very nice store,but there prices are a little high.There sales guys B.S a little to much,but overall not a bad store.As I stated in another Blog the Gun Store is a real P.O.S!Enough said.I have recently been doing buisness with a local Gunshop called Bargain Pawn.Glen is a really Honest fellow with Integrity.Probably not the most friendly Guy,but he is Old School so you cant hold it against him.Chris is a big dude always crackin jokes.My most important criteria when buying guns is Honesty and Integrity.Unfortunatley just about every gunstore in Las Vegas doesnt fit this mold.I have litterally been to every one.Currently I would only purchaes from Citadel,Bargain Pawn and the BX.Of course Matt Babb has some items in his shop.A person I would highly reccomend,Especially if you need a GunSmith.The best in Southern Nevada!The biggest suprise is the BX( Base Exchange)at Nellis AFB.There selection and service is Outstanding.They have weapons there that Most shops in Town dont carry.If they dont have it they can order you anything you want.I mean Anything.Its been There since March of 2010 and currently have done over $750,000 in sales!Well thats My 2 Cents.Cordite is the Smell of Freedom!

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  5. leontina November 12, 2010 at 8:02 am #

    I sent my daughter to American Shooter on Sunday to test fire a 45 prior to purchase. It was the worst experience possible. They were under staffed as the shooting range was full of people shooting AR's and AK's. Not trusting my daughter's opinion, I had to see it myself. I went in there on a Friday and had the same experience.
    She purchased a 45 from Glen at Bargain Pawn as he was helpful, and his price was less than the same model at American Shooter. Yes, his store is simple and small, but it is personal.
    From now on we will be shooting at the park on North Decatur, even though we live a mile from American Shooter in Las Vegas.

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  6. chrise49 February 23, 2012 at 5:39 am #

    I am in the market for a Barrett, but have no idea where to shoot it. I belong to a gun club in Ohio which, for obvious reasons, does not allow shooting the Barrett. How can I find a list of ranges that accept this type of weapon?
    Thanks

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